I’ve been doing branding since my first job at Löuken Group, a local agency that has worked with brands like BreadTalk Group, Charles & Keith, and Huggs Coffee. Over the years, I’ve realised many people think branding simply means logo design. That’s true to a certain extent, because a logo is important. But it’s really just the face of the brand. And a face, without the mind and personality behind it, doesn’t mean much.

The Thinking Work: Brand Strategy

Before a logo, before colours, before anything visual, comes strategy. This is where a branding agency really starts. We work with business owners to clarify their direction, positioning, and long-term vision. Some questions to kick start our consultation includes: 

1. What do you want your brand to be known for?
2. Who are you speaking to?
3. What differentiates you from everyone else?
4. The strategy becomes the anchor. It shapes every design decision that follows.
5. It’s the most critical and often invisible piece of work that a brand agency does.

These help us chart the brands in the right direction

The Visual Work: Brand Identity

Once the strategy is clear, we translate it visually. A brand identity is more than just a logo. It’s an entire ecosystem made up of your color palette, typography, and graphic system. Together, these elements help your brand achieve recognition through consistency.

The visuals should reflect the brand’s personality and be befitting of its positioning, whether that’s confident, warm, down-to-earth, or premium.When this part is done right, your audience doesn’t just see your brand, they feel it.

The Activation Work: Brand Assets

Finally, we bring the brand to life through touchpoints, the places where people actually experience your brand. That could be a website, packaging, menu, poster, store signage, or even a mascot. Each touchpoint needs to carry your brand’s message consistently and clearly. When done right, the experience becomes seamless. Your audience recognizes your brand not just by the logo, but by the way it looks, sounds, and behaves everywhere.

This is one of our recent works for a B2B scenting solution brands Engel Sense where we carried through the brand identity in its different touch points such as the name card, leaflet, as well as website

A well-executed brand identity doesn’t just look good. It builds trust, strengthens recall, and communicates clearly.

That’s what a branding agency really does: We help you build the bridge between your business direction and your brand experience.