ResidentialCommercial

Yen’s Grocer

Yen's Grocer
Brand Identity & Retail Design

How do you design a grocery store that feels right at home in the heartlands, yet stands apart in a crowded retail landscape?

Yen’s Grocer sets out to do just that.

More than just a place for everyday essentials at competitive prices, it needs an identity. A presence. A space that not only draws people in but keeps them coming back.

Here, Pivot shapes a brand and retail experience that bridges its wholesale roots with a compelling consumer presence—defining its name, crafting a distinct visual identity, and designing an intuitive store layout.

Red Creates Visibility and Recognition

In the bustling heartlands, a brand needs to stand out at a glance.

Enter red. A color that embodies confidence, urgency, and value.

It signals affordability while ensuring Yen’s Grocer remains unmistakable in a competitive retail environment.

Paired with crisp white, the contrast makes wayfinding effortless and branding instantly recognizable.

Visual Identity Builds Recognition and Trust

Inspired by a shipping crate, the logo reflects the grocer’s direct sourcing model: efficient, honest, and cost-effective.

It also highlights the collaboration between ‘Bake with Yen’ and ‘Wilmar,’ the partnership that brings the brand to life.

Beyond the logo, food graphics and illustrations are woven into the store’s design, offering passersby a quick, intuitive way to recognize product offerings at a glance.

A Niche Differentiates the Brand

With supermarkets, wet markets, and convenience stores vying for attention, the real challenge is carving out a distinct place in the customer’s mind.

Yen’s Grocer finds its edge where no other store in the area has: a specialized baking selection integrated with everyday groceries.

Materials Shape Perception

Your favorite neighborhood grocer should feel welcoming, not transactional.

To soften the energy of a fast-moving retail space, we introduce warm wooden shelving, counters, and signage frames.

The rich, natural textures balance the bold red branding, grounding the space in familiarity and everyday comfort.

Layout Inspires Exploration and Effortless Choices

Baking essentials sit alongside complementary ingredients, turning routine trips into moments of discovery.

Thoughtful product placement creates intuitive connections, where a planned purchase leads to an “oh” and an “aha” as shoppers uncover new possibilities.

An intuitive layout guides customers effortlessly through the space, ensuring they experience the full range of products before checkout.

A Checkout that Enlivens the Whole Experience

At the checkout, the experience lingers a moment longer.

Brand messaging is woven into the space, reinforcing Yen’s Grocer’s commitment to quality and direct sourcing.

Nearby, ready-to-eat selections invite one last effortless choice. Perhaps a snack for now, an addition for later.

Retail Design That Shapes Behaviors and Builds Connections

At Pivot, we craft retail spaces that flow effortlessly with the customer’s rhythm—guiding movement, sparking curiosity, and creating moments of connection.

For Yen’s Grocer, zoning, materials, and layout work together to shape how customers explore, interact, and connect with the brand.

This project reinforces an evergreen rule: spatial design does not exist in isolation. It is inseparable from business strategy, branding, and how people move through a space.

How does your retail space shape the way customers experience your brand?