I’ve been doing branding since my first job at Löuken Group, a local agency that has worked with brands like BreadTalk Group, Charles & Keith, and Huggs Coffee.
Over the years, I’ve realised many people think branding simply means logo design. That’s true to a certain extent, because a logo is important. But it’s really just the face of the brand.
And a face, without the mind and personality behind it, doesn’t mean much.
Before a logo, before colours, before anything visual, comes strategy.
This is where a branding agency really starts.
We work with business owners to clarify their direction, positioning, and long-term vision.
What do you want your brand to be known for?
Who are you speaking to?
What differentiates you from everyone else?
The strategy becomes the anchor. It shapes every design decision that follows.
It’s the most critical and often invisible piece of work that a brand agency does.
Once the strategy is clear, we translate it visually.
A brand identity is more than just a logo. It’s an entire ecosystem made up of your color palette, typography, and graphic system.
Together, these elements help your brand achieve recognition through consistency.
The visuals should reflect the brand’s personality and be befitting of its positioning, whether that’s confident, warm, down-to-earth, or premium.
When this part is done right, your audience doesn’t just see your brand, they feel it.
Finally, we bring the brand to life through touchpoints, the places where people actually experience your brand.
That could be a website, packaging, menu, poster, store signage, or even a mascot.
Each touchpoint needs to carry your brand’s message consistently and clearly.
When done right, the experience becomes seamless.
Your audience recognizes your brand not just by the logo, but by the way it looks, sounds, and behaves everywhere.
A Real Example: King Grouper Fish Soup
Have a look at one of our recent works for King Grouper Fish Soup, where we developed the brand strategy, identity, and assets.
The brand’s unique strength lies in its ownership of its own fish farms, something we brought to life through a kelong-inspired retail concept.
This approach grounded the brand in authenticity, connecting the product directly to its origin and giving it a narrative that sets it apart from typical F&B chains.
A well-executed brand identity doesn’t just look good.
It builds trust, strengthens recall, and communicates clearly.
That’s what a branding agency really does:
We help you build the bridge between your business direction and your brand experience.