How do you refresh a staple kopitiam without erasing its familiarity?
For years, Broadway Hougang has been part of the neighbourhood’s daily rhythm. But over time, its identity faded: signage grew outdated, details fell out of sync, and the space lost clarity.
Our goal is to strengthen its presence with a design that balances functionality and aesthetics, welcoming both customers and stall owners while honoring Broadway’s mission to bring the flavours of life to everyday people.
Flow Lines Guide Movement
Flow lines are painted onto the floor to guide movement. This subtle addition reinforces the idea of a dynamic place, helping the space feel more connected and cohesive without overwhelming it.
Familiarity Grounds the Everyday
We build on what already feels familiar in daily life.
A neutral palette, finely ridged wall tiles, and wood-toned ceiling fans add warmth and texture without noise.
Curated greenery at the entrance offers a warmer welcome.
Lighting Softens the Experience
A warmer colour temperature reshapes the mood throughout the day. Mornings feel gentler. Evenings feel slower. A consistent glow encourages people to linger.
Details Reinforce Identity
This project affirms a design principle: meaningful design doesn’t always need big gestures; it needs thoughtfulness.
Through practical and high-impact refinements, we shape a space that feels clearer, more cohesive, and deeply familiar.
How might small details change the way people move, linger, and connect in your business space?
