A 920 sqft farm-to-table fish soup concept at Shaw Plaza Balestier, Singapore. Studio Pivot created a kelong-inspired interior with natural wood, fish nets, and zinc cladding for King Grouper.
King Grouper Balestier
Shaw Plaza Balestier
920 Sqft
Brand architecture, brand identity design, store design, graphic design, packaging design.
Play VideoWe concentrated on integrating elements that are clear, accessible, and resonate with everyday consumers. Embracing the Kelong theme, we incorporated features like natural wood, fish nets suspended from the ceiling, and zinc plate cladding within the shop.
Overcoming the challenge of the store’s concealed corner location in the mall, we introduced an illuminated secondary signboard to enhance visibility from a distance.
Additionally, we utilized dynamic heights through plant installations and varied seating levels to create a feeling of comfort and seclusion. The varied plant heights also provided shading, offering diners a cozy and private eating environment.
Astoundingly, within a mere two months, our team explored an array of design concepts, fine-tuned logos and layouts, all while harmonizing branding, graphic design, and interior expertise. This culminated in a unified and branded experience for our esteemed client.
