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Scent by SIX

Scent by SIX
300 sqft
Mall booth design

Scent by SIX is a Singaporean brand born from a profound belief held by the founder that fragrance transcends mere aroma to become a force of comfort and healing, a balm for the soul. With its vision “Every Mood Lifted”, Scent by SIX sought to uplift spirits through crafting scents for everyone that speaks to their story.

The mandate from Scent by SIX to us was to create an inviting interior booth that also boosts brand recognition. We opted to create an approachable yet engaging design that was representative of the brand and showcased key fragrances in a way that appealed to customers.

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When brainstorming about the booth design, we drew inspiration from the brand’s identity and target audience. We opted for a soft, casual aesthetic and incorporated trapezium shapes, inspired by the brand’s hexagon motif, for versatility and visual appeal.

Considering the high foot traffic coming from all over at Hylam Street @ Bugis Junction, we chose an open-booth concept with multiple entry points. The welcoming design, combined with rounded display edges, invites customers to step in and explore the scents comfortably.

To create an intimate experience that effectively disseminates scents to draw in customers, we adopted a half-covered half-open concept with an overhead structure. We also strategically integrated various elements such as lighting fixtures and terrazzo prints to highlight products and maintain a welcoming atmosphere.

To evoke a relaxed ambience, we used Pergola blinds to soften the metal structure. We also incorporated a tree installation and added leafy graphics to promote wellness and enhance the sensory experience.

Lighting was also added to the bottom of the structures to illuminate the booth at night, evoking warm, cozy vibes and a sense of relaxation.

The interior booth design for Scent by SIX combines aesthetics with practicality, creating a space that engages visitors while staying true to the brand’s identity.