Supergurl has established a strong online presence and now they’re stepping into the realm of brick and mortar with their first flagship store. The brand’s identity revolves around empowerment and self-assurance for women through fashion. Their unique focus lies in crafting clothing that suits Asian sizes, streamlining the effort required to enhance one’s appearance.
Given the significance of their inaugural physical store, Supergurl aims to create a distinctive and authentic ambiance that resonates with their brand. They’ve conceived the concept of the “pink boudoir” – an inviting space where girls can feel entirely at ease, much like they do in their own closets, fostering candid conversations with their closest friends.